Welcome back, Creators! 👋

We've got +214 new builders joining our newsletter community this week

Pour yourselves a cuppa and let's jump in...

🔎 Preview: In today's issue

• 🤔 Episode 2 of our 6 part series on AI Agents
• 📺 Podcast: Kieran and James try to wrap their heads around the future (or lack of) for software companies as we know it
• 🚀 Huge releases from OpenAI, Softr + more

👩‍💻 AI Agents: Part II

We’re back and it's week 2 of our 6-part series on how AI Agents actually work.

Here's a reminder of the plan from last week (a lot has happened, we know)...

In part 1, we met the Agent -> your digital intern with initiative.

This week, we’re talking Goals -> the “what” that gives your agent direction.

But before that...

🤩 News: Softr launches database AI agents

Ever wished there was an AI agent that could go through all your data adding insights and performing actions?

Good news! Softr just added this to its already massive feature set.

It's long been one of our favourite tools for building custom business apps without code - we're talking portals, CRMs, dashboards, intranets, all in few clicks.

Now its database agent can get to work on your data - adding context, translating, correcting, researching, drafting replies... the possibilities are 🤯

Here's a great video by Softr Education Lead and Create With friend JJ Englert explaining how it works.

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Try it out at softr.io and let us know what you think!

Thanks to our friends at Softr for sponsoring this newsletter and helping us to keep the lights on. Want to be a sponsor? Click here.

🤓 Explain Like I'm 5
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If your agent’s the intern, the goal is their brief. Be vague, and you’ll get vague results. Be clear, and they’ll nail it.

A good goal tells your agent what to achieve - not how to do it. The how comes later.

Think of it like writing a to-do list for a super-smart assistant:

• ❌ “Summarise this report.” → Too fuzzy.
• ✅ “Summarise this report into three bullet points highlighting key risks.” → Clear and measurable.

Or for marketing:

• ❌ “Write me a social media post”
• ✅ “Write two LinkedIn posts based on this blog, keeping them under 100 words each.”

Or for customer support

• ❌ “Handle this customer message.”
• ✅ “Read the customer’s email, identify the issue, and draft a polite reply in less than 200 words. Link to the help centre article and sign off with our contact details”

Tip: Start with verbs like summarise, draft, research, compare, write, or organise. Then state the format you want.

The sharper your request, the smarter your agent can act.

💡 Why this matters:

A well-set goal is the foundation for everything that follows - autonomy, context, tools, and your role in guiding it. Without clarity here, the rest of the system can’t shine.

📆 Next week we'll discuss "Autonomy" and why that can make or break your workflows

If you want to start building with agents now we've partnered with 100School's Agent Bootcamp. All Create With members get 20% off all bootcamps.

📺 PODCAST: AI Agents are Coming for SAAS
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James and Kieran return from their summer break to discuss the seismic shifts happening in AI this week. With OpenAI's rumoured agent builder launching at Dev Day and Google's Gemini 3 on the horizon, the entire SaaS industry might be about to change forever.

Kieran shares how he built an AI research agent for Typoro that automatically generates LinkedIn posts based on your writing style, while James explores what OpenAI's new agent platform means for the future of software development.

Plus: Softr's new database agents and why Notion AI might finally make sense.

▶️ Watch Video​

🔊 On your radar

Keep your finger on the pulse of what we think is hot in the space right now 🔥

So if you didn't know OpenAI had their DevDay. It was BIG. They announced...

⭐ Apps SDK: An app store and experience built directly into ChatGPT, accessed via natural language (video explains it clearly)

👉 Why it matters: This is a huge opportunity to get exposure (at least for the next 6 months) before others catch on. Integrating your SaaS into ChatGPT so the user can interact without ever leaving the interface. As a consumer; start playing around and recognise the UX.

⭐ AgentKit: A drag and drop workflow builder like Make, n8n, Lindy, Relay, Zapier, Relevance etc...

👉 Why it matters: In theory this had the potential to replace a lot of the existing agent tools but in reality it's quite basic. For now, the UX is pretty bad but also it's strictly agent focused, not deterministic, locked down to OpenAI's models. It's likely not a priority for OpenAI so will potentially get left with few features. We get the feeling this is mainly aimed at developers.

⭐ Sora-2 and GPT-5-Pro are now in the API​

👉 Why it matters: Pricing is not bad ($10 per second) and apparently the Sora-2 API has no watermark. Honestly, we don't have a clue what the next year looks like for video creation if this is the quality that can be produced via AI. E-commerce product videos seem small play now. Imagine being a Hollywood producer who wants to create streams of additional content for a blockbuster. Maybe the entire film is next!

Kieran enjoyed this video from OG YouTuber Casey Neistat on the future of video-making.

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⭐ The Codex suite of AI coding tools is now generally available. (think Claude Code, think working in the terminal)
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👉 Why it matters: The release includes a new Codex SDK (this is a library that developers can use that makes writing code a lot easier as the functionality is packaged up), integration with Slack, and new administrative features for teams. This is more for the nerds however as the role of dev and none-technical builder becomes less obvious it's worth exploring.

​Watch James explain Claude Code to Kieran. Codex works in the same way

🤓 What we're experimenting with

🎯 Elevenlabs has released agent workflows​
🎯 Indiehacker tool to put words behind your images. Neat
🎯 Nice summary of Anthropic's approach to context engineering​

☕️ Knowledge Shot

With the release of Sora 2, OpenAI's user generated AI social media app there will be an increase in what is called AI slop.

AI Slop - often simply slop, is a term for low-quality media made with generative AI. It is characterized by an inherent lack of effort and is currently being generated at an overwhelming volume. (wikipedia)

🐒 AI in the wild

Fun, interesting, or innovative ways real people use AI in their daily lives and work.

Sure, you can use AI to generate presentations.

But did you know you can also use AI to build a presentation generator?

Create With community member Laura Richards vibe-coded this mind-blowing AI presentation generator in just two days using Google AI Studio.

She described her stack and gave an honest appraisal of when you should use this process:

"For anyone interested, this was built with:

• Google AI studio for the first prototype.
• Cloud Run to deploy (one click option from Google AI Studio)
• Slides API, Gemini API for generating slides
• Google Secrets manager for security
• Claude Opus 4.1 for debugging - Gemini’s code had my secret keys and API keys hard coded which meant quite a bit of time was spent updating the code base to work with Google Secrets manager.

Worth noting that if all you’re doing is prototyping to demo to customers/ investors, then Google AI Studio + Cloud Run could not have been easier to use. BUT… definitely wouldn’t trust this if you’re sharing any part of it publicly, without carefully running security checks."

See the original post here.​

How do you use AI? Tell us here, we'd love to feature you.

Member Office Hours

Talk through your AI, agent and app building questions at our office hours Join our Create With member office hours calls to talk through your AI questions with our expert coaches. The next call is this next Thursday at 2pm BST. (Membership costs £79/yr which gets you 26 hours of office hours calls - it's a steal!) ​ Join Office Hours

🗓️ Events to Take Note Of

⏰ This week

🇪🇸 7 Oct - Create With AI Meetup Madrid (powered by Make.com)
🇩🇪 8 Oct - Berlin AI Meetup
​🇬🇧 9 Oct - AI Builders London​

📆 Up next

🇪🇸 13 Oct - Create With AI Meetup Barcelona (powered by Make.com)

🇫🇷 13 & 16 October 🇬🇧 : Bubble Tour is in Paris first and then we'll be at the Bubble tour in London and as a member you get 50% off. Go to the members area to access. Plus $25K worth of giveaways
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🇪🇸 15 Oct - Barcelona AI Summit: Use CREATEWITH10  to get 10% off

🌍 Join the global Create With movement!
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We're empowering professionals worldwide with events coming up in...

🖱️ Discover more events on the new Create With events directory!

💭 Final Thoughts

Need we say more...

With good vibes ✨
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The Create With Team