πŸ”₯ OpenAI’s new image generator is freakishly good


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We've changed it up for this edition as the latest release from OpenAI had us quite frankly gobsmacked.

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Grab a cuppa and let's fill you in β˜•οΈ

πŸ”Ž Preview: In today's issue

  • 🧡 Megathread on why the GPT4o image generator is so good
    • What it is
    • Practical uses
    • Fun uses
    • Our verdict
  • πŸ”¬ Decoded: Build AI Agents in Bubble.io

😣 Explain like I'm 5 (Jargon Buster)
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OpenAI GPT4o image generator

The last 7 days saw one of the most impressive product releases by OpenAI.

As Google rolled out it's new model, OpenAI found a way to re-capture our attention with its new image generation capabilities.

Currently it's only available on a paid plan so we've scoured the internet and trolled ourselves all week to help you decide whether it's worth the money.

Here's what we've learned...

...

Released on March 25th 2025, 4o image generation does the following things

  1. Text to image creation
  2. Text to image editing

It produces beautiful and useful images.

And that's the big takeaway. It's actually useful.

Users believe so as well, 1 million users in 1 hour!

And if you hadn't heard of Studio Ghibli, you have now. These images, styled to look like the popular Japanese animations, have been going viral.

✏️ Practical Use Cases

For cash-strapped founders or an under-resourced marketing team; you really do have a hyper fast creative assistant who, with basic prompting, can create incredible assets.

Product Photography

The level of detail is insane. This is from an iPhone 15 photo of the milk powder.

Below is an example of taking a photo of a drinks bottle and creating a branding photoshoot.

Typography

It's really good at copying existing styles. Go to pinterest and try this yourself.

Social Media

Youtube and social media thumbnails. Kudos to Ash's sketching skills!

Branded images

Explainers

Improve how you communicate ideas

Infographics

πŸ• Team takeaway

The use case for AI has now widened for media creation. AI text in images up until now has been very unreliable. GPT4o seems to have mostly solved this.

Now small business owners don't need to create a Canva account to generate a simple instagram image. Pros don’t have to open up photoshop to edit text. At least for right now, e-commerce is a big winner as creating and refreshing product content is even easier.

This, however, does not mean the death of the designer. Quite the contrary. Designers can bring their knowledge and 10x their output.

πŸ™ What it's bad at

OpenAI admit that it can still hallucinate & randomly chop of parts of image. So yes, it cannot be fully relied upon; but it sure as hell is 'good enough'.

✏️ Fun Use Cases

Family and friends

Memes

Marketing campaigns

Even if you don't use the images in production; to have the ability to play with ideas to understand what you really want

April fools

We thought we'd play a joke with Kieran this morning. Here's his tweet from April last year.

Matt borrowed the photo and did a little edit...

...and gave him a small coronary this morning via a Whatsapp message.

πŸ• Team Takeaways

Once the initial buzz has died down; we should see an increase in better quality ephemeral content created. The power to create is now in the hands of the user.

⭐️ Expert Tips πŸ§™πŸΎ

1️⃣ Start a new thread for each new image where possible to minimise hallucination

2️⃣ ⁠⁠Use HEX colour codes to control colouring

3️⃣ Use JSON snippets for predictable layouts

4️⃣ When uploading logo files or images containing text, also include the logo text in the prompt to improve rendering

5️⃣ Request an image to have a transparent background so you can take it to Figma/Photoshop

πŸ”Š On your radar

Keep your finger on the pulse on what's hot in the space right now

Apart from ChatGPT 4o...

⭐️ Google Gemini 2.5 Pro​

With it's 1M token window; it can handle a load of code all at once. It's outperforming Claude sonnet 3.7.

πŸŽ“ Decoded: Build AI Agents in Bubble

In this fascinating and insight-packed session Kieran sat down with Bubble legend Tom Weslowski to learn how he builds AI agents in Bubble using OpenAI's function calling.

He starts from the beginning, explaining how API calls work, before diving into Bubble to show how to build intelligent agents that can use multiple tools.

If you're interested in learning more about this, Tom is going to be giving a 2-hour in-person workshop on building AI Agents in Bubble the day before the Create With conference. Tickets are limited so grab yours now.

video preview​

Watch the video here.

🧰 NEW! In-person expert lead workshops

Join us on the 21st of May (a day before the big Create With Conference) in Stratford with four different experts guiding you through a 90-minute workshop.

Last week we mentioned we were bringing you some bonus events and here is your chance to reserve your spot before we release them to the public.

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Build a mobile app, an AI agent and ask your business questions in smaller group settings while learning industry leading tools.

Spaces are subject to capacity so book early to reserve your spot and lock in the best price!

From Concept to Native App: Building with Figma, Bravo Studio & AI in 90 Minutes

with Karla Fernandes

09:30 - 11:00, 21 May

Build & Monetise Your Own AI Agents
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with Cien Solon

11:30 - 13:00, 21 May

Building Advanced Workflows with Glide AI

with Oscar Brooks

13:30 - 15:00, 21 May

Building Autonomous AI Agents with Bubble.io

with Tom Wesolowski

15:30 - 17:00, 21 May

πŸ“ Final thoughts

Couldn't resist more memes and the level of detail is astounding.

With good vibes πŸ‘‹
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The Create With Team ✨

71-75 Shelton Street , London, Greater London WC2H 9JQ
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