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🔎 Preview: In today's issue

• 🤔 How does AI search work?
• 📺 How to create a 6-figure product with $0 marketing budget
• 🚀 Replit 3.0 is launched with 3 hours of autonomous work 🤖

🤓 Explain Like I'm 5
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If SEO was about ranking high on Google’s results page, AEO is about making sure your business is the one named when AI tools like ChatGPT, Gemini, or Claude generate answers.

It's still early days but AI is rapidly making gains on traditional web search. One survey found 83% of regular AI users preferred to ask AI than Google a question.

🧠 How it works

• Pattern recognition – AI tools scan millions of websites, forums, and articles to find a strong answer
• Citation counting – The more often your product is mentioned on trustworthy sites, the better your chances (similar to SEO)
• Authenticity detection – AI spots fake reviews and spam straight away, so genuine mentions carry weight
• Question matching – When someone asks, “What’s the best tool for X?”, the AI looks for content that answers the question directly

⚠️ SEO vs AEO

• SEO is relatively transparent and predictable. Ranking is based on signals like backlinks, relevance, freshness, keyword usage, site speed, domain authority. It returns a ranked list that users can click through to see more results.
• With AEO AI models are trained on a mix of web data, licensed content, and sometimes real-time search. When you ask it a question its answer will depend on a combination of training data, real-time data, web search results, trust signals. It returns a single item or comparison list... if you're not in that list the user won't find you.
• AEO ≠ SEO. They overlap (both reward clear, authoritative, well-linked content), but AEO adds a layer of AI interpretation and generation, which makes it less predictable.

💡 What you can do

• Get authentic mentions – Join Reddit discussions, collaborate on YouTube, write guest posts. Be useful, not pushy
• Answer specific questions – Don’t just say, “we’re the best project management tool”. Show people how to set up automated workflows for marketing teams
• Look beyond your own site – Aim for mentions elsewhere. A thoughtful Reddit comment can be more valuable than ten blog posts
• Track your “share of voice” – Use analytics tools (e.g hrefs - you can start for free) to see how often you appear in AI answers compared with competitors
• Publish original content – AI rewards fresh ideas, not recycled marketing lines. Share odd use cases, tricky integrations, or problems only you’ve solved

🍕 The takeaway: AEO is about building trust at scale. Be genuinely useful across the internet, not just on your own site. When AI tools scan for answers, you want your name to keep coming up.

🎧 Extra listening

1️⃣ How to rank #1 on ChatGPT on My First Million Podcast
2️⃣ The ultimate guide to AEO on Lenny's Podcast

📺 VIDEO: How to market your product with $0 budget

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This Create With 2025 talk is a playbook for winning attention in the AI era.

Tanya (founder of Ranking on AI) shares how she grew a three-person startup to $350K+ revenue with zero budget - using SEO, affiliates, and scrappy organic tactics backed by Google Analytics.

Her lessons on what actually drives conversions (and what’s a waste of time) are just as relevant for today’s AI-powered search shift: if you want to show up in answers, not just rankings, this is where to start.

▶️ Watch Video​

🔊 On your radar

Keep your finger on the pulse of what we think is hot in the space right now 🔥

⭐ Replit’s Agent 3: Autonomous Coding for Hours​

👉 Why it matters: Replit’s new Agent 3 can run on its own for over three hours, building, testing, and fixing apps. It even creates other agents and automations, so you get a true coding collaborator. Even going off and building slack apps. We haven't tried this yet but it's on our (never ending) list. It also has a front end only agent; this means it's much faster to prototype.

⭐ Claude can now create and edit files​

👉 Why it matters: Claude now lets you create and edit Excel, Word, PowerPoint, and PDF files directly in the app. You can upload data, describe what you need, and get ready-to-use files. It’s handy for turning raw data into charts, building spreadsheets, or converting meeting notes into formatted docs. It's rolling out across the different plans as we speak

⭐ ChatGPT Adds Full MCP Tool Support​

👉 Why it matters: ChatGPT now lets you use custom connectors (MCPs). You can update Trello tickets, trigger Zapier workflows, and combine tools for complex automations. If you use no-code platforms or want to automate tasks, this opens up new ways to connect your favourite tools without needing to code. Available for Plus and Pro users.​
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James tried with our n8n workflows and had less success. It turns out the MCP has to be built with a specific format. We'll keep you posted if things change.

James Devonport @jamesdevonport Shame the new MCP support in ChatGPT only supports 2 tools for 'fetch' and 'search'. Seems super limiting and irritating to implement compared to how Claude handles it just working with any tool? None of the MCPs I've made in n8n work with it for this reason 🤷 1:33 PM • Sep 11, 2025 0 Retweets 4 Likes Read 3 replies

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🤓 Extra Byte

⭐️ Notion’s AI: Build Databases by Talking ​- Notion has been shipping a lot recently (Notion AI, Meeting transcription) and now lets you create and edit databases using natural language.

Member Office Hours

Talk through your AI, agent and app building questions at our office hours Join our Create With member office hours calls to talk through your AI questions with our expert coaches. Last time we talked vibe coding pain points, app security, and code vs no-code. The next call is this Thursday at 2pm BST. (Membership costs £79/yr which gets you 26 hours of office hours calls - it's a steal!) ​ Join Office Hours

🗓️ Events to Take Note Of

🇬🇧 🇫🇷 16th October: We'll be at the Bubble tour and as a member you get 50% off. Go to the members area to access

What we've been up to

🇨🇦 Big shoutout to Benoît Devilliers for hosting the first-ever Create With AI Meetup in Montreal. Over 70 professionals registered and discovered how AI can transform their work. Shoutout to builders Alexandre Le Moëligou and Mitch Schwartz for speaking!

🌍 Join the global Create With movement! Montreal is part of something bigger.
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We're empowering professionals worldwide with events coming up in...

🖱️ Discover more events on the new Create With events directory!

🔒 Subscriber Only Links

🔒 Claude Code team’s top 5 takeaways—how an AI-native team actually works - get inside tips from the product lead.
🔒 Startup’s $50M ARR playbook - Practical tactics from zero to $50M, shared for the first time from the found of Gamma.app (try gamma if you want to make presentations)
🔒 Built with Claude: contest winners and their AI-powered apps - See what 200+ makers built with Claude, from geology maps to bilingual chat apps.
🔒 Bolt’s new editing menu sneak peek - Visual IDE features before launch.
🔒 Arvid Kahl on LLMs: Why verifying AI answers matters - A sharp take on why human judgement is essential for AI outputs.
🔒 Seedream 4.0 API: Get 200 free 4K image generations - try advanced AI image creation for free.

💭 Final Thoughts

Albania is leading the way in AI politicians.

Funny how things start: Albania needed a solution to corruption in procurement and decided an AI would be the fairest and most transparent decision-maker.

Turns out, necessity really is the mother of invention.

With good vibes ✨
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The Create With Team